Principles of Marketing

Titre : Principles of Marketing
Auteur : Philip T. Kotler
Éditeur : Pearson
ISBN-13 : 013449251X
Libération : 2017-01

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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyMarketingLab, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyMarketingLab with Pearson eText -- Access Card -- for Principles of Marketing "

Management Science Modeling

Titre : Management Science Modeling
Auteur : Wayne L. Winston
Éditeur : Thomson
ISBN-13 : 0495016276
Libération : 2007

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Providing many examples and problems, this text integrates modeling into the functional areas of business: finance, marketing, operations management using real examples. Four types of problems - skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework.

MFD Malea Fashion District

Titre : MFD Malea Fashion District
Auteur : Antonio Dávila
Éditeur :
ISBN-13 : 8461283171
Libération : 2009

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Antonio Dávila A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de MFD Malea Fashion District Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Marketing 3 0

Titre : Marketing 3 0
Auteur : Philip Kotler
Éditeur : John Wiley & Sons
ISBN-13 : 0470609796
Libération : 2010-03-30

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

The Quintessence of Strategic Management

Titre : The Quintessence of Strategic Management
Auteur : Philip Kotler
Éditeur : Springer Science & Business Media
ISBN-13 : 3642145442
Libération : 2010-08-23

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Carnage and Culture

Titre : Carnage and Culture
Auteur : Victor Davis Hanson
Éditeur : Anchor
ISBN-13 : 0307425185
Libération : 2007-12-18

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Examining nine landmark battles from ancient to modern times--from Salamis, where outnumbered Greeks devastated the slave army of Xerxes, to Cortes’s conquest of Mexico to the Tet offensive--Victor Davis Hanson explains why the armies of the West have been the most lethal and effective of any fighting forces in the world. Looking beyond popular explanations such as geography or superior technology, Hanson argues that it is in fact Western culture and values–the tradition of dissent, the value placed on inventiveness and adaptation, the concept of citizenship–which have consistently produced superior arms and soldiers. Offering riveting battle narratives and a balanced perspective that avoids simple triumphalism, Carnage and Culture demonstrates how armies cannot be separated from the cultures that produce them and explains why an army produced by a free culture will always have the advantage. From the Trade Paperback edition.

Titre :
Auteur : Philip Kotler
Éditeur :
ISBN-13 : 7811221519
Libération : 2007

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旅游管理英文原版精品教材

Performance Measurement and Control Systems for Implementing Strategy Text and Cases Pearson New International Edition

Titre : Performance Measurement and Control Systems for Implementing Strategy Text and Cases Pearson New International Edition
Auteur : Robert Simons
Éditeur : Pearson Higher Ed
ISBN-13 : 9781292034188
Libération : 2013-08-27

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For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, based on the latest research and practice. Using a carefully integrated structure, it shows how today's managers use both financial and non-financial controls to drive strategies of profitable growth in rapidly changing markets.

Malea fashion district how successful managers use financial information to grow organizations

Titre : Malea fashion district how successful managers use financial information to grow organizations
Auteur : Antonio Davila
Éditeur :
ISBN-13 : 8494076922
Libération : 2009

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Antonio Davila A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Malea fashion district how successful managers use financial information to grow organizations Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Ten Deadly Marketing Sins

Titre : Ten Deadly Marketing Sins
Auteur : Philip Kotler
Éditeur : John Wiley & Sons
ISBN-13 : 9780471662068
Libération : 2004-05-03

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.